I started Amazingly Natural in 2016 in my kitchen, mixing herbs and oils because I could not find a single product that treated my natural hair the way it deserved to be treated. Nine years later, I am writing this post to tell you something I have been working toward for a long time.
We are now open for wholesale. Our full line is live on Faire, and we are accepting direct B2B accounts.
Who this is for
If you are a boutique owner, a beauty supply shop, a salon owner, a suite renter, a braider, a lotician, or a licensed stylist who has ever had a client sit in your chair and ask "what should I be using?" — this is for you.
Because here is the thing. You already know the answer to that question. You have been giving that advice for free. Wholesale is how you get paid for it.
Why stylists should be selling retail (and most are not)
Talk to any salon owner who has built a retail shelf and they will tell you the same thing: it is the closest thing to income that does not require your hands.
You are already doing the hardest part. You are already the person your client trusts about her hair. When she leaves your chair and buys something off a drugstore shelf that strips everything you just did, that is revenue walking out the door — and it is also a client whose hair looks worse in three weeks than it did when she left you.
A small, well-chosen retail shelf does three things at once:
- It protects your work. The client maintains at home with products that actually match what you used.
- It earns between appointments. Consumables run out. She comes back to you to replace them.
- It builds retention. A client with your product in her bathroom is a client who is thinking about you on wash day.
You do not need a wall. You need one shelf and three products that work.
Why boutiques are stocking textured hair care right now
If you run a boutique or a small retail shop, textured hair care is one of the more underserved categories on the shelf — and one of the most loyal.
Customers shopping for curly, kinky, and coily hair are not casual browsers. They are people who have been let down repeatedly by products that were not formulated for them, and when they find something that works, they stay. They repurchase. They tell their group chat.
It is also a category where a small brand can compete on something a big one cannot fake: formulation that came from lived experience.
What we make
Everything is handcrafted in small batches in Pennsylvania with natural and certified organic ingredients. No sulfates. No parabens. No harsh chemicals. Vegan and cruelty-free.
The lineup available at wholesale:
- The Chebe Collection — our bestseller and the one that built this brand. Chebe powder comes from Chad, where women have used it for generations to keep hair moisturized, strong, and protected from breakage. The set includes a clarifying African black soap shampoo, a leave-in conditioner, a deep conditioning mask, and a hair growth oil.
- The Herbal Moisturizing Collection — sulfate-free shampoo, conditioner, and our versatile buttercreme, in 4oz and 8oz. The shampoo has thirteen herbs, mango butter, and shea.
- Hair oils and scalp serums — including our Rice Scalp & Hair Growth Serum and Chebe Hair Growth Oil.
- Hair teas and hot oil treatment herbs — especially good for salons that offer treatment services.
- Accessories and tools — detangling brushes, satin bonnets, scarves, and more.
The thing that makes this easy to stock
Our conditioners do five jobs. Rinse-out, leave-in, co-wash, detangler, and deep conditioner — same jar. That matters when you are working with limited shelf space or a small back bar. One SKU covers what would otherwise take four.
Several products cross over to skin, too. The buttercreme works as a body butter, a beard butter, and a stretchmark cream. The shampoos double as body wash. Customers figure this out and it drives the reorder.
Order on Faire
We chose Faire because it makes the first order low-risk for you. Faire handles invoicing and payment terms, and qualifying retailers typically get net terms and free returns on an opening order. If you have never carried our brand, that means you can test it on your shelf without tying up cash.
Our full catalog, wholesale pricing, and order minimums are on our wholesale page.
Prefer to go direct?
We work with accounts directly as well — especially local Pennsylvania salons and stylists who want a custom back-bar setup or a starter shelf built around what their specific clientele needs.
Email info@amazinglynaturalhaircare.com with your business name, business type, city and state, and what you are interested in carrying. We answer within two business days.
Licensed stylists: mention "stylist program" and we will send professional pricing plus product education material you can use with your clients.
One more thing
When I started this, the goal was never just to sell products. It was to change a narrative — the one that taught a lot of us that our natural hair was not good hair.
Every shop and every salon that carries this line puts that message in front of more people. So if you are reading this and thinking about it: I would be honored to be on your shelf.
See wholesale details and get started →
— Nicole Swaayze-Woods, Founder
